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Let’s talk about responsibility
We've been a family wine merchant for over 50 years and it's no secret that 'we bloody love wine'. But we also understand the importance of drinking in moderation.

Let’s talk about responsibility
We've been a family wine merchant for over 50 years and it's no secret that 'we bloody love wine'. But we also understand the importance of drinking in moderation.
Read on to learn about our commitment to responsible drinking.
Our commitment to responsible drinking
- Providing choice: We offer a range of low alcohol and alcohol free wines.
- Reducing alcohol: We have lowered the alcohol in many of our best selling wines.
- Giving clear information we show the alcohol content of all our products both on our website and on the labels.
- Following best practice: We adhere to the Portman Code of Practice for responsible naming, packaging and promotion of alcoholic drinks.
- Protecting minors: We operate a Challenge 25 policy in stores and for deliveries.
- Marketing responsibly: We don't offer incentives to drink irresponsibly.
ALCOHOL-FREE & LOW ALCOHOL WINE
Want to enjoy your favourite tipple without the alcohol? No problem. We have low-alcohol and alcohol-free editions of all your favourite styles - from elegant Prosecco to juicy reds, crisp whites and fragrant roses. All low-alcohol or alcohol-free.
Understand your drinking
How can I tell if I'm drinking too much?
There are several signs that you may be drinking too much or be at risk of developing alcohol dependence. If you have any concerns about your drinking, we recommend taking an online drinking check to help you understand your drinking habits and whether you may benefit from making changes.
How can I take control of my drinking?
If you're thinking about reducing your alcohol intake, you've already taken the first step. There are a range of helpful tools and resources available to support you in making positive changes to your drinking habits.
How can I tell how many units I'm consuming?
The number of units in a drink varies depending on its size and strength. To estimate your alcohol consumption, you can use an online units and calories calculator.
What are the effects or drinking alcohol?
Learning more about the effects of alcohol can help you understand how to stay within healthy limits. Take some time to learn more about alcohol, its effects, and how you can make informed choices about your drinking.