At its heart, craft beer is based on a straightforward idea. It's a reaction against the boring, identikit, samey beer stacked high on supermarket shelves. It rejects bland tastes and dull flavours. Instead, craft beer is pure brewing modernised, where experiments in flavours by small, independent brewers walk hand-in-hand with the love, care and attention focused on small batches of beer. In short, craft beer is redefining the brewing landscape.
While things in the US are far more straightforward – a craft brewer is generally a brewery that produces fewer than six million barrels of beer per year – there's no such simplification in the UK.
It might be less pigeonholed, but there are some craft beer traits that set it apart from run-of-the-mill mass-produced beers, which include:
- Small breweries – craft breweries in the UK generally produce fewer than 5m litres of beer – equivalent to 30,000 barrels – and don't have access to the same scale of production and distribution of large brewers.Independence – craft brewers are fiercely independent. Often started by a few mates with a passion for brewing, small craft breweries are usually at least 75% independently owned.
- Authenticity – craft brewing uses traditional, time-honoured brewing methods. It avoids some of the murky practices of modern, mass-produced beer, including using additives such as corn or rice. There are no shortcuts here.Innovation – there’s an emphasis on taste and new spins on old recipes, with extensive flavour notes.
- Community – craft breweries tend to spring up in all sorts of places but have their roots firmly planted in the local community, and everyone is usually welcome to pop in for an impromptu tour and natter.
- Provenance – craft beer is about transparency. A refreshing change from mass-produced beer assembly lines in automated factories, craft brewers are open about techniques and take delight in detailing the hops added to imbue flavour and the taste notes you can expect.
- Creativity – the craft doesn't stop with what's inside the can or bottle. Artistic, edgy, arresting designs transform tins of beer into cylindrical art forms, adding genuine character and energy to each brew.