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Across Britain, wine preferences vary by city and town, with each region showing a distinct preference for grape varieties. From bold reds to crisp whites, discover what wines people love in your area.
Discover your town’s signature wine
Ever wondered what your wine taste says about where you live? We took a deep dive into our customer data to see which wine grapes were most popular in different towns across the UK. And the results might surprise you.
As you’d expect – some grapes are more popular everywhere. Sauvignon Blanc, for example, is Britain’s favourite grape overall. But every city and town we looked at also had its own signature style – that ONE wine that was more popular there than anywhere else.
From Aberdeen to Plymouth – a tour of Britain’s wine tastes
You can find our full breakdown of which grape was best loved in which city on our Grape Britain page – including an interactive map so you can quickly find your local speciality. But here are a few highlights:
Aberdeen – everyone loves Sauvignon Blanc, but Aberdonians favour it more than anyone else! Crisp and refreshing – it’s a sophisticated white that reflects the city’s charm and vibrancy.
Cardiff has a clear affinity with Touriga Nacional – a Portuguese grape that makes richly flavoured reds with oodles of warming black fruit.
London drinks more Melon de Bourgogne per person than any other city. Which makes more sense when you know that it is the grape behind Muscadet – a fabulously refreshing seafood white that’s a must on any decent bistro wine list!
Manchester – Mancunians love for Albariño shows that they have their finger on the pulse. This zesty Spanish white is bang on trend – but still just a bit niche.
York – The historic city of York prefers Garnacha, a Spanish red known for its bold fruit flavours and smooth finish.
The big picture
Our study also showed the bigger national picture – revealing the UK’s Top 10 grape varieties.
Head to our Grape Britain page to discover:
The UK’s No.1 favourite grape (though if you’ve been paying attention, you’ll know already!)
Which famous white grape has dropped out of the Top 10 completely.
Which red grape has jumped four places to become the third best-loved grape in the UK.
Which wine style has increase by a staggering 3,000% on just three years.
Take a look at the latest wine trends and find out your town or city’s signature grape with our Grape Britain page – including an interactive map.
About the author
Chris Larkin
A seasoned copywriter with over two decades experience, Chris has been part of the team since 2021. At Laithwaites HQ, you’ll find him either working on our latest catalogue or creating informative content for our website. Qualified to WSET Level 3 Wine, Chris is as geeky about wine as he is about copywriting. But when it comes to choosing a special bottle, he is a traditionalist, and loves a good Bordeaux or Mâcon Chardonnay.
