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Grape Britain

Britain’s favourite wines

Across Britain, wine preferences vary by city and town, with each region showing a distinct preference for grape varieties. From bold reds to crisp whites, discover what wines people love in your area.

Click on the map to discover your town or city’s signature wine.
What is your signature grape variety?

UK map
City Grape Variety
Aberdeen Sauvignon Blanc
Edinburgh Tempranillo
Blackpool Durif
York Garnacha
Leeds Viognier
Manchester Albariño
Birmingham Gamay
Nottingham Riesling
Luton Moscatel
Norwich Malvasia
London Melon de Bourgogne
Cardiff Touriga Nacional
Bristol Fernão Pires
Brighton Frappato
Plymouth Nero di Troia
Exeter Zinfandel

Signature wines are assigned to a region based on how much of a particular variety is consumed per head in that location compared to any other area.

The UK’s top 10
favourite grape varieties

Primitivo, once ranked third in 2020, was the UK’s favourite red grape variety. Shiraz has now replaced it.

Shiraz has jumped from 7th place in 2020 to 3rd place in 2023, reflecting Britain’s growing preference for bold red wines.

Both Chardonnay (previously 9th) and Monastrell (previously 10th) have dropped out of the top 10 in 2023, making way for new varieties.

Sauvignon Blanc Pinot Grigio Shiraz Bottle Tempranillo Primitivo
Malbec Glera Touriga Nacional Colombard Merlot

Brits are becoming more adventurous with wine

British wine drinkers are exploring new tastes, moving away from traditional choices and embracing bolder or lesser-known varieties.

More adventurous choices have replaced classic favourites like Chardonnay and Monastrell.

The rise of Rosé

Rosé wine sales skyrocketed by over 3,000% in just three years, highlighting a growing trend of Brits favouring lighter, summer-friendly wines all year round.

Shop Rosé

Source: Laithwaites sales data from 2019 to 2023