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Label design needed …
FREE case of wine up for grabs

Fancy seeing your very own label on a bottle … and winning twelve FREE bottles and three FREE magnums into the bargain?

Find out how

Beaujolais Nouveau is one of the biggest wine parties of the year. A celebration of the first wine of the vintage … and this year our Beaujolais Nouveau needs a label.

That’s where you come in. We know you’re a creative bunch … and we’ve seen many of you getting in touch with your artistic side this year. So we’re calling on your help … and there’s a reward up for grabs.

So here’s the deal. You design an eye-catching label that you’d be happy for us to pinch for our Beaujolais Nouveau. Whether it’s a picture … a painting … a photo … embroidery … as long as it’s your own work, it’s totally up to you.

Send us your design by email – no bigger than A4, no smaller than A5 – to Minimum A5, 300 dpi, CMYK for digital entries.

We’ll then stick your artwork in front of a prestigious panel of judges – including the President of the Beaujolais Region.

And the winner gets to see their creation emblazoning bottles all around the country.

Better still, they’ll also receive 3 FREE magnums, and 12x 75cl bottles for themselves.

Again, all you need to do is email your design to

But do make sure it is submitted by no later than midnight on the 21/08/2020.

Good luck!

Beaujolais Nouveau alert!

Reserve your case first here

When submitting your design:

Think in and around the themes of Beaujolais 2020… Get creative!

Format for entries: max. A4, min. A5. (We are only accepting emailed entries)

Format for digital creation entries: min A5, 300 dpi, CMYK.

We’ll adapt your artistic medium to fit a label, it just needs to be sent as a JPEG, PNG or PDF.

Your entry could be: drawn, painted, knitted, embroidered, photographed, a collage etc.

Be mindful of your messaging on your label (see T&Cs 5.b). We reserve the right to refuse any inappropriate subject matter.

When submitting your design, you’re agreeing to the competition terms and conditions (available below), and agree that, if you win, you will licence your artwork to us free-of-charge to use on the wine label and marketing materials

Further information

  1. The promoter of the competition is Direct Wines trading as Laithwaite’s Wine One Waterside Drive, Arlington Business Park, Theale, Berkshire, RG7 4SW (“LW”).
  2. The competition is open to all residents of the U.K. (England, Scotland, and Wales but not Northern Ireland) who are eighteen (18) years of age at the time of entry (the “Competition”). The Competition is not open to directors, officers, agents, contractors and employees of LW, any of its affiliated or associated entities or divisions, their advertising and promotional agencies or members of the aforementioned individuals’ respective immediate families living in the same household.
  3. By participating in the Competition, each participant accepts these terms and conditions of the Competition and agrees to be bound by them. The Competition is subject to all applicable laws.
  4. To enter the Competition:

    1. the entrant must submit by email a painting, drawing or other image (the “image”) which meets the technical specifications set out in paragraph 5 below;
    2. the entrant must submit his or her image by no later than midnight on the 21/08/2020 to; and
    3. the image must not be in any way obscene, offensive or defamatory, and must not infringe any person’s intellectual property rights (and any such entries will be excluded from the Competition).
  5. Your image must comply with the following technical specifications:

    1. Format for all entries: max. A4, min. A5. Format for digital creation entries: min A5, 300 dpi, CMYK. (We are only accepting emailed entries).
    2. the rules set out in chapter 3 of the Portman Group’s code of practice on the naming, packaging and promotion of alcoholic drinks (found here).
  6. Only one (1) entry per person. Multiple entries may cause you to be disqualified.
  7. The entrant confirms that:

    they are the author and owner of all rights in the image and no other person has any claim to ownership or any other legal rights in the image; and they have full legal capacity to give permission for the image to be used.

The entrant also agrees to grant LW and its direct or indirect licensees, assignees and agencies a royalty-free, exclusive, worldwide, assignable, sub-licensable and irrevocable licence to use, publish, reproduce, edit, exhibit, project and display the image for the purposes of creating a label for Dominique Piron’s Beaujolais Nouveau 2020 (the “wine”) and for the purposes of advertising, marketing and promoting the wine.

In doing so, the entrant agrees to waive their moral rights under section 205 of the Copyright, Designs and Patents Act 1988 and to waive any right that they may have to inspect and approve any use made of the image within the scope of licence granted under 8 above. LW reserves the right to alter the image so that it can be printed on the front label of the wine and so that it provides any information required by law.

The entrant releases LW, Dominique Piron and/or Facebook, Instagram and Twitter from any claims for remuneration associated with the use of the image.

The entrant must read and understand the privacy notice for this Competition here below.

There will be one (1) prize winner. The winner of the prize will be selected by a panel of judges, which will include at least one independent judge, by no later than midnight on the 04/09/2020. The prize comprises 3 magnums (150cl) and 12 bottles (75cl) of 2020 Beaujolais Nouveau red wine and having your image printed as the front label of the wine.

The winner of the prize will be selected from eligible entries. The winner of the prize will be contacted on the same day via the email address he/she used to enter the Competition. Three attempts will be made to contact the winner of the prize. If the winner does not respond via email within 7 days of LW’s first email to accept the prize, an alternative winner will be selected. If an alternative winner must be selected, the selection process will be repeated, and the new winner will be contacted via email.

All prizes will be sent out via courier and LW cannot be held responsible for any prizes not received by the winner. Please note that there will be a delay between the winner being selected and the winner receiving the prize because the label design must be finalised, printed, applied on the wines and the wines shipped to the UK.

Odds of winning the prizes will vary depending on the number of eligible entries received.

LW retains sole discretion to withhold prizes without liability if in its view a participant is ineligible, the entry is invalid, or a winner does not meet the necessary requirements as set out in these terms and conditions.

LW reserves the right to withdraw or amend the Competition in the event of unforeseen circumstances or circumstances outside of its control. LW is not responsible or liable for any external factors that may restrict a participant from accepting their prize.

You acknowledge that the Competition is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram and Twitter. You acknowledge and accept that Facebook, Instagram and Twitter will not be responsible or liable for this Competition.

There is no cash alternative for the prize.

If there is a dispute between you and LW in relation to the Competition or these terms and conditions, you may take legal action against LW, and LW may take legal action against you in either the English courts or the local courts in the part of the UK where you live. The applicable law will be that of the location of the court.

Laithwaite’s Wine is Direct Wines Limited (“Direct Wines”), a private company registered in England and Wales with company number 01095091. Direct Wines will be the controller of the personal data that you provide to us in connection with this competition.

What categories of personal data do we collect, and how do we collect it?

When you enter this competition, you’ll provide us with your contact details (i.e. your name, email address and/or phone number), and the painting, drawing or other image (your ‘image’) that you create. If you are a winner, we will ask for your postal address so that we can deliver your prize to you, and we may ask for additional information in order to verify your age (if you are not an existing customer). We obtain all of this information from you directly.

Legal basis for collecting and processing your data

The lawful bases for us processing your personal data in connection with this competition are as follows:

  • Legitimate interests: This means the interests of our company in conducting and managing our business to enable us to give you the best products and services, and the best and most secure experience. In connection with this competition, we rely on our legitimate interests to process your personal data in order to:
    • Run the competition fairly and properly (including to enforce or apply our T&Cs if necessary),
    • Tell you if your competition entry is a winner,
    • If your image is selected to deliver your prize to you, to repost your winning entry on social media and to use your image to produce the label for the Beaujolais Nouveau wine and for associated marketing materials, and
    • Publicise the competition and the wine.

For further information about our reliance on our legitimate interests to process your personal data, please refer to our Privacy Policy.

  • Legal compliance: If the law requires us to, we may need to collect and process your data. For example:
    • We may pass on your details to verify your age to ensure that we only give products containing alcohol to those aged 18 or over, and
    • The CAP Code requires us (as the promoter of this competition) to either publish or make available certain information about prize winners. You can object to this information being published or made available by contacting us on 03330 148 168 or Please note that, even if you opt out, we may still have to provide the information and winning entry to the ASA.
When do we share your personal data?

So that we can provide you with our products and services in connection with this competition, we have to share some of your personal data with certain third parties. For example:

  • If your competition entry is shortlisted, we will share it with our independent judge,
  • If your competition entry is a winner, we may share your image and short description with third-party suppliers. Our core service providers include the courier companies we use to deliver your prize to you; companies we use to carry out age verification checks (if required); IT services providers; and companies that help us with the production and printing of the labels and the wine. We may also disclose your information to third parties in order to enforce or apply our T&Cs, if necessary.

For further information in relation to the processing of your personal data (including your rights, retention and processing outside of the EEA), please refer to our Privacy Policy.

If you have any questions about how we look after your personal data, you can contact us:

  • In writing, at One Waterside Drive, Arlington Business Park, Theale, Berkshire, RG7 4SW. Please mark your letter for the attention of the Data Protection Officer;
  • By email to this address:; or
  • By telephone on 03330 148 168.

If you feel that your data has not been handled correctly, or you are unhappy with our response you have the right to lodge a complaint with the Information Commissioner’s Office.

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