Testimonials

• As an aspirational and enjoyable product, wine is one of the top few rewards within the Nectar program and is sure to figure prominently for the foreseeable future
  
  Lysel Sanderson, Rewards Manager, Loyalty Management UK



• The champagne incentive offer absolutely blew apart our expectations - the take up has been huge. It is clear that champagne as an incentive is much stronger than other products we have used before. It also gives the headline quality we need to secure good promotion
  
  Simon Piper, Senior Account Manager, uSwitch.com



• The Campaign to increase the level of flight take up, using wine as an incentive has been impressive, beating target by over 14%. We look forward to working with Laithwaites again in the near future
  
  Robert Green, Loyalty Manager, British Airways



• The wine incentive for the renewal of our home insurance policy has been a huge hit! Early renewal has more than doubled and there has been a very significant uplift in retention. We've also received 100s of thank you letters from very happy customers which can only further increase renewals in 12 months time
  
  Sarah Harris, Home Insurance Retention Manager, Norwich Union

Case Studies

• A major credit card company offered a variety of products in their loyalty scheme including flights, vouchers and holidays. More 'points were redeemed on wine (over 220,000 cases) than any other product.



• A major bank offered six bottles of wine to current account holders to take out a credit card. Wine gave a lift of 180% against a control and 120% against travel vouchers. Total response was 6%



• A top airline offered potential customers the choice of a free flight or a case of wine. Despite the high-perceived value of the flight, more than 60% chose the wine



• A major credit card company offered an incentive on a balance transfer. The customer had a choice between 2 bottles of wine or a £10 retail gift voucher. 13.2% responded to the wine offer compared to just 7.4% for the voucher.
  • The average balance transfer was higher for wine too at £3199 compared to £2900 for the voucher and £2500 without any incentive.



• An internet bank ran an acquisition using six bottles of wine as an incentive. Wine has proved to be a great success – more successful than cash - reducing acquisition costs and increasing volumes of current accounts to such an extent that they have chosen to ‘roll out’ the offer and to extend it to a member-get-member scheme.
  
  The attrition rate of these new customers has not increased as a result of the free wine.